Part of my duties as Head of Copy at MRealty was to come up with a unique ad copy voice that the other writers could easily use as a framework for varying styles of listings. This listing was often used as an example for new hires to show them how to “talk up” the good qualities and downplay any flaws:
The Story
This retro chic ranch-style home perches on an elevated lot in the peaceful neighborhood of Hillsdale. Conveniently located off Barbur Blvd. and I-5, you’ll never be far from the hustle and bustle of urban destinations in the greater Portland area. George Himes City Park is just a short walk away, perfect for a quick retreat from city life. Staying close to home, you’ll find a serenely green landscape and a close-knit community.
Inside, enormous windows bring the outdoors in and bathe the spacious interiors in warm, natural light. Stylish details like 60’s space-age inspired light fixtures, two gigantic wood burning fireplaces, and original wood trim complete this bewitchingly vintage home.
With three bedrooms, including a generous master suite and an expansive basement, this unique home is move-in ready. You will love living here!
Exterior
Flowering shrubs and mature hedges stand like overgrown sentries guarding this sweet home, complete with an attached two car garage. A quaint back patio meanders over the verdant back lawn, which is bordered by lush hedges for privacy.
Living room
This sprawling living space, illuminated by an enormous picture window, has ample room for any furniture you might require. The oversized, brick-encased fireplace, with a handy cupboard to keep tools and wood out of the way, is quite the statement piece. A convenient hall closet around the corner is perfect for organizing all your winter weather wear.
Kitchen & Dining
With panoramic views of the backyard, this cozy kitchen packs a wallop of style into a limited space. Equipped with stainless steel appliances, tiled backsplashes, and ample cabinet space, this kitchen is a perfect synthesis of form and function. The connected formal dining room, boasting a 60’s space-age inspired chandelier and a wall length picture window, instantly elevates any meal to an elegant occasion.
Master suite
The roomy master suite is outfitted with a double-wide closet boasting original sliding doors and a remodeled bathroom. The step-in shower with a waterfall shower-head and built-in shelves is both elegant and luxurious.
Additional beds & bath
The two additional bedrooms each boast ample closets, generous windows, and hardwood floors. With tile accents and a stylish floating sink, the second full bathroom is perfect for residents and guests alike.
Basement
Though currently unfinished, this expansive area boasts endless potential. With an entire wall of built-in shelves, ample fireplace, and a healthy amount of natural light, this room would make an excellent at-home fitness center, hobby space, or home theater.